Brand related, consumer to consumer, communication via social media
KAPOOR, PAYAL S
Brand related, consumer to consumer, communication via social media - 2013 - 43-59
Social media has a lot to offer to the marketers in the form of a 'web of brand related converastions'. With the popularity of social media, users indulge in 'eword of mouth' (eWOM) behaviour while interacting with other users of social media, thereby diffusing the brand realted discussions to a much larger audience.
MARKETING
658.8
Brand related, consumer to consumer, communication via social media - 2013 - 43-59
Social media has a lot to offer to the marketers in the form of a 'web of brand related converastions'. With the popularity of social media, users indulge in 'eword of mouth' (eWOM) behaviour while interacting with other users of social media, thereby diffusing the brand realted discussions to a much larger audience.
MARKETING
658.8