Brand related, consumer to consumer, communication via social media (Record no. 12255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00791npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KAPOOR, PAYAL S |
| 245 ## - TITLE STATEMENT | |
| Title | Brand related, consumer to consumer, communication via social media |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43-59 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Social media has a lot to offer to the marketers in the form of a 'web of brand related converastions'. With the popularity of social media, users indulge in 'eword of mouth' (eWOM) behaviour while interacting with other users of social media, thereby diffusing the brand realted discussions to a much larger audience. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | JAYASIMHA, K R |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15105 |
| Note | M |
| Host Itemnumber | 33716 |
| Host Biblionumber | 11240 |
| Title | IIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.