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Mapping sponsorship linked marketing in Indian premier league

GUPTA, ANIL

Mapping sponsorship linked marketing in Indian premier league - 2013 - 61-72

Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is consedered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping sponsorship scenario in Inaian Premier League (IPL).

Subjects--Index Terms: MARKETING

National Library of Medicine Call No.: 658.8

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