Mapping sponsorship linked marketing in Indian premier league (Record no. 12256)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GUPTA, ANIL |
| 245 ## - TITLE STATEMENT | |
| Title | Mapping sponsorship linked marketing in Indian premier league |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 61-72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is consedered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping sponsorship scenario in Inaian Premier League (IPL). |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | NAIK, ANISH YOUSAF |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15105 |
| Note | M |
| Host Itemnumber | 33716 |
| Host Biblionumber | 11240 |
| Title | IIM KOZHIKODE SOCIETY & MANAGEMENT REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.