Customer perception of service convenience
KAURA, VINITA
Customer perception of service convenience A comparison between public and new private sector banks - 2013 - 529-547
This study examines the difference between public sector and new private sector banks with reference to service convenience dimensions; decision convenience, transaction convenience, benefit convinience and post benefit convinience. A cross sectional research on 445 retail banking customers through structured questionnaire is conducted.
CONSUMER SATISFACTION MARKETING
658.8
Customer perception of service convenience A comparison between public and new private sector banks - 2013 - 529-547
This study examines the difference between public sector and new private sector banks with reference to service convenience dimensions; decision convenience, transaction convenience, benefit convinience and post benefit convinience. A cross sectional research on 445 retail banking customers through structured questionnaire is conducted.
CONSUMER SATISFACTION MARKETING
658.8