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An empirical investigation of website design characteristic, consumer trust and intention ot shop

AHAMAD, MOHD LAYAQ

An empirical investigation of website design characteristic, consumer trust and intention ot shop online in Hyderabad - 2013 - 41-46

Tha main purpose of the present study is to examine the effect of Website design characterstics and Consumer Trust Factor influencing consumers' intention to shop online with reference to online shopping in Hyderabad. The population of this research consisted fo online shoppers from Hyrdabad.

Subjects--Index Terms: MARKETING

National Library of Medicine Call No.: 658.8

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