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An empirical investigation of website design characteristic, consumer trust and intention ot shop online in Hyderabad

By: Contributor(s): Material type: Mixed materialsMixed materialsPublication details: 2013Description: 41-46Subject(s): NLM classification:
  • 658.8
In: INDIAN JOURNAL OF MARKETINGMSummary: Tha main purpose of the present study is to examine the effect of Website design characterstics and Consumer Trust Factor influencing consumers' intention to shop online with reference to online shopping in Hyderabad. The population of this research consisted fo online shoppers from Hyrdabad.
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Periodicals/Magazines Periodicals/Magazines SSCBS Library 43/9 Available P15114

Tha main purpose of the present study is to examine the effect of Website design characterstics and Consumer Trust Factor influencing consumers' intention to shop online with reference to online shopping in Hyderabad. The population of this research consisted fo online shoppers from Hyrdabad.

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