Psychological motivations and compulsive buying
SINGH, SHAMSHER
Psychological motivations and compulsive buying A study of consumers in Delhi - 2013 - 47-56
Compulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact.
MARKETING
658.8
Psychological motivations and compulsive buying A study of consumers in Delhi - 2013 - 47-56
Compulsive buying behaviour is an important area of research in consumer behaviour research. The imporance of studying this behaviour lies in its nature as negative aspect of consumer behavior. Negative aspects of consumer behavir are necessary tostudy since they may provide guidelines to policy makers to combat and reduce their impact.
MARKETING
658.8