The emergence of retailing of generic medicines
BURLAKANTI, KUBERUDU
The emergence of retailing of generic medicines An awerness study at Kakinada, Andhra Pradesh - 2014 - 12-23
Using lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes.
MARKETING RETAIL MANAGEMENT
658.87
The emergence of retailing of generic medicines An awerness study at Kakinada, Andhra Pradesh - 2014 - 12-23
Using lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes.
MARKETING RETAIL MANAGEMENT
658.87