The emergence of retailing of generic medicines (Record no. 12425)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00957npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.87 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BURLAKANTI, KUBERUDU |
| 245 #4 - TITLE STATEMENT | |
| Title | The emergence of retailing of generic medicines |
| Remainder of title | An awerness study at Kakinada, Andhra Pradesh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 12-23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Using lower price generic medicines for chronic deseases provides efficacy similar to branded medicines. However, previous studies showed that disadvantaged people, who may particularly benefit from cost savings, have low trust on generics and showed increased reluctance to switch to generics. The rural areas include areas if high poverty and minority communities whose members are at high risk for poor health outcomes. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAIL MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | SRINIVAS, ROMALA VIJAYA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15268 |
| Note | M |
| Host Itemnumber | 32646 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.