Effect of music on branding effectivness
BAGDARE, SHILPA
Effect of music on branding effectivness An experimental survey of telecom brands - 2014 - 43-50
Music as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past its use as a brand communication element has gaineed greatermomentum due to information overload. Studies have examined the impact of music on consumer perception, attitude, emotions, engagement and other behavioural responses.
MARKETING
658.8
Effect of music on branding effectivness An experimental survey of telecom brands - 2014 - 43-50
Music as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past its use as a brand communication element has gaineed greatermomentum due to information overload. Studies have examined the impact of music on consumer perception, attitude, emotions, engagement and other behavioural responses.
MARKETING
658.8