Effect of music on branding effectivness (Record no. 12501)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00887npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BAGDARE, SHILPA |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of music on branding effectivness |
| Remainder of title | An experimental survey of telecom brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43-50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Music as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past its use as a brand communication element has gaineed greatermomentum due to information overload. Studies have examined the impact of music on consumer perception, attitude, emotions, engagement and other behavioural responses. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BANSAL, POOJA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15338 |
| Note | M |
| Host Itemnumber | 32648 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.