Effect of music on branding effectivness (Record no. 12501)
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000 -LEADER | |
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fixed length control field | 00887npc a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140613s2014 xx 000 0 und d |
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BAGDARE, SHILPA |
245 ## - TITLE STATEMENT | |
Title | Effect of music on branding effectivness |
Remainder of title | An experimental survey of telecom brands |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 43-50 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Music as a powerful sensory stimulus, is effectively used by marketers for a variety of purposes ranging from advertising, events, websites, and products to retailing. In the recent past its use as a brand communication element has gaineed greatermomentum due to information overload. Studies have examined the impact of music on consumer perception, attitude, emotions, engagement and other behavioural responses. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | MARKETING |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | BANSAL, POOJA |
773 ## - HOST ITEM ENTRY | |
Other item identifier | P15338 |
Note | M |
Host Itemnumber | 32648 |
Host Biblionumber | 11203 |
Title | INDIAN JOURNAL OF MARKETING |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Articles |
No items available.