Business model and competitive strategy of IKEA in India
PURKAYASTHA, DEBAPRATIM
Business model and competitive strategy of IKEA in India - 2014 - 7-25
The Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store.
CASE- MANAGEMENT
658
Business model and competitive strategy of IKEA in India - 2014 - 7-25
The Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store.
CASE- MANAGEMENT
658