Business model and competitive strategy of IKEA in India

By:

PURKAYASTHA, DEBAPRATIM

Contributor(s):

SAMAD, SYED ABDUL

Material type:

Mixed materialsPublication details: 2014Description: 7-25Subject(s):

CASE- MANAGEMENT

NLM classification:

In: Case FolioMSummary: The Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		14/1	Available		P15392

The Netherlands based Swedish company IKEA, was the largest furniture retailer in the world with its presence in 44 countries around the globe- in countries like the US, the UK, Russia, the Euro region, Japan, China, Australia etc. However, it didnot enter the Indian market till 2013, through the company had its presence in the country since the 1980s as a sourcing destination for its global store.

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