The Indian rural market
SUHARWARDI, MOHD AZHAR
The Indian rural market Emerging opportunities and challenges - 2014 - 43-50
An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing.
MARKETING
658.8
The Indian rural market Emerging opportunities and challenges - 2014 - 43-50
An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing.
MARKETING
658.8