The Indian rural market (Record no. 12638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SUHARWARDI, MOHD AZHAR |
| 245 #4 - TITLE STATEMENT | |
| Title | The Indian rural market |
| Remainder of title | Emerging opportunities and challenges |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 43-50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An estimated 68.84% of the total Indian population living in villages makes rurla India the 'next big thing' for businesses. The sheer size of rural India gives it a significant share in the total Indian market, which from the marketer's perspective, translates into a huge consumer base. However just like everything else in India, rural India too is changing. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HAKIM, IQBAL AHMAD |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15468 |
| Note | M |
| Host Itemnumber | 32650 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.