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Consumer behavior and marketing strategy

PETER, J Paul

Consumer behavior and marketing strategy - Ed 5 - NEW YORK MCGRAW-HILL 2001 - xxv,545 HARD BINDING - Irwin/McGraw-Hill series in marketing .

ISBN: 0256261903

Subjects--Topical Terms:
CONSUMER BEHAVIOR
MARKETING - CONSUMER BEHAVIOR

Dewey Class. No.: 658.8342 / PET-N9

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