Consumer behavior and marketing strategy (Record no. 5815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2001 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256261903 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | PET-N9 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PETER, J Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy |
| Remainder of title | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Ed 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | MCGRAW-HILL |
| Place of publication, distribution, etc. | NEW YORK |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv,545 |
| Other physical details | HARD BINDING |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER BEHAVIOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING - CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | OLSON, Jerry C |
| Relator term | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Book Edition | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Foreign price | Indian price | Financial Year | CATCODE for Bill | Bill number | Total Checkouts | Full call number | Barcode | Date last seen | Bill Amount | Bill Date | HDNAME for Bill | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ed 5 | General Books | SSCBS Library | SSCBS Library | 30/03/2001 | UNISCAN | USD32.95 | 1556.88 | 2000-01 | BOOKS | 104 | 658.8342 PET-N9 | 8211 | 19/06/2023 | 4853.00 | 30/03/2001 | GENERAL | Books |