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Managing indian brands

KUMAR, S Ramesh

Managing indian brands Marketing concepts and strategies - NEW DELHI VIKAS PUBLISHING HOUSE PVT.LTD. 2001 - xiv, 487 HARD BINDING

ISBN: 8125909370

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / KUM-P1

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