Normal view MARC view ISBD view

Managing indian brands (Record no. 6155)

MARC details
000 -LEADER
fixed length control field	00504nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8125909370
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	KUM-P1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KUMAR, S Ramesh
245 ## - TITLE STATEMENT
Title	Managing indian brands
Remainder of title	Marketing concepts and strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	VIKAS PUBLISHING HOUSE PVT.LTD.
Place of publication, distribution, etc.	NEW DELHI
Date of publication, distribution, etc.	2001
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 487
Other physical details	HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	18/02/2002	UNIVERSITY BOOK HOUSE	750.00	2001-02	BOOKS	377		658.827 KUM-P1	8700	19/06/2023	4118.00	08/02/2002	MARKETING	Books