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Brand management

MATHUR, U C

Brand management Text and cases - DELHI MACMILLAN PUBLISHERS INDIA LIMITED 2006 - xiv, 173 PAPER BINDING

ISBN: 1403930171

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / MAT-P6

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