Normal view MARC view ISBD view

Brand management (Record no. 8256)

MARC details
000 -LEADER
fixed length control field	00475nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2006 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1403930171
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	MAT-P6
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MATHUR, U C
245 ## - TITLE STATEMENT
Title	Brand management
Remainder of title	Text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	MACMILLAN PUBLISHERS INDIA LIMITED
Place of publication, distribution, etc.	DELHI
Date of publication, distribution, etc.	2006
300 ## - PHYSICAL DESCRIPTION
Extent	xiv, 173
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	13/09/2006	SURENDRA BOOK SERVICE	150.00	2006-07	BOOKS	238		658.827 MAT-P6	12401	19/06/2023	128.00	13/09/2006	MARKETING	Books