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Kellogg on branding

TYBOUT, Alice M

Kellogg on branding - NEW DELHI WILEY INDIA PVT. LTD. 2005 - xv, 334 PAPER BINDING

ISBN: 8126510277

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / TYB-P5

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