Normal view MARC view ISBD view

Kellogg on branding (Record no. 8564)

MARC details
000 -LEADER
fixed length control field	00472nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2005 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8126510277
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	TYB-P5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	TYBOUT, Alice M
245 ## - TITLE STATEMENT
Title	Kellogg on branding
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	WILEY INDIA PVT. LTD.
Place of publication, distribution, etc.	NEW DELHI
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xv, 334
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	KOTLER, Philip
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
	Lost by Borrower	Dewey Decimal Classification		Not For Loan	General Books	SSCBS Library	SSCBS Library	15/03/2007	SURENDRA BOOK SERVICE	399.00	2006-07	BOOKS	635		658.827 TYB-P5	12818	19/06/2014	4749.00	13/03/2007	MARKETING	Books