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Branding unbound

MATHIESON, Rick

Branding unbound The future of advertising, sales and the brand experience in the wireless age - DELHI PRENTICE-HALL OF INDIA 2007 - ix, 244 HARD BINDING

ISBN: 8120332652

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / MAT-P7

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