Normal view MARC view ISBD view

Branding unbound (Record no. 8829)

MARC details
000 -LEADER
fixed length control field	00528nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2007 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120332652
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	MAT-P7
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MATHIESON, Rick
245 ## - TITLE STATEMENT
Title	Branding unbound
Remainder of title	The future of advertising, sales and the brand experience in the wireless age
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	PRENTICE-HALL OF INDIA
Place of publication, distribution, etc.	DELHI
Date of publication, distribution, etc.	2007
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 244
Other physical details	HARD BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	03/10/2007	Worldwide Book Traders	395.00	2007-08	BOOKS	292073		658.827 MAT-P7	13448	19/06/2023	1143.00	25/09/2007	MARKETING	Books