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Six rules for brand revitalization

LIGHT, Larry

Six rules for brand revitalization Learn how companies like Mcdonald's can re-energize thier brands - DELHI PEARSON EDUCATION 2010 - xx, 215 PAPER BINDING

ISBN: 8131730126

Subjects--Topical Terms:
BRANDS AND TRADEMARKS
MARKETING - BRANDS & TRADEMARKS

Dewey Class. No.: 658.827 / LIG-Q0

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