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Six rules for brand revitalization (Record no. 9740)

MARC details
000 -LEADER
fixed length control field	00538nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140613s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8131730126
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.827
Item number	LIG-Q0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	LIGHT, Larry
245 ## - TITLE STATEMENT
Title	Six rules for brand revitalization
Remainder of title	Learn how companies like Mcdonald's can re-energize thier brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	PEARSON EDUCATION
Place of publication, distribution, etc.	DELHI
Date of publication, distribution, etc.	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 215
Other physical details	PAPER BINDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	BRANDS AND TRADEMARKS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING - BRANDS & TRADEMARKS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	KIDDON, Joan
Relator term
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Indian price	Financial Year	CATCODE for Bill	Bill number	Total Checkouts	Full call number	Barcode	Date last seen	Bill Amount	Bill Date	HDNAME for Bill	Koha item type
		Dewey Decimal Classification			General Books	SSCBS Library	SSCBS Library	02/02/2010	SURENDRA BOOK SERVICE	375.00	2009-10	BOOKS	314		658.827 LIG-Q0	15602	26/06/2024	2469.00	29/01/2010	MARKETING	Books