Customer uncertainty following downsizing (Record no. 11305)

MARC details
000 -LEADER
fixed length control field 01004npc a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140613s2012 xx 000 0 und d
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number 658.8342
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name HOMBURG, CHRISTIAN
245 ## - TITLE STATEMENT
Title Customer uncertainty following downsizing
Remainder of title The effects of extent of downsizing and open communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent 112-129
520 ## - SUMMARY, ETC.
Summary, etc. Although downsizing has become a nearly universal managerial practice, many downsizing initiatives fail. To explain this phenomenon, previous research has mainly investigated possible negative consequences for employees remaining in the firm whilelargely neglecting customer reactions to downsizing and the issues surrounding its implication. The authors discibe three studies analyzing how downsizing at a firm's point of customer contact affect customers and how managers can influence customer reactions through open communication.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KLARMANN, MARTIN
773 ## - HOST ITEM ENTRY
Other item identifier P14400
Note M
Host Itemnumber 27726
Host Biblionumber 11181
Title JOURNAL OF MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Articles

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