Image from Google Jackets

Customer uncertainty following downsizing The effects of extent of downsizing and open communication

By: Contributor(s): Material type: Mixed materialsMixed materialsPublication details: 2012Description: 112-129NLM classification:
  • 658.8342
 In: JOURNAL OF MARKETINGMSummary: Although downsizing has become a nearly universal managerial practice, many downsizing initiatives fail. To explain this phenomenon, previous research has mainly investigated possible negative consequences for employees remaining in the firm whilelargely neglecting customer reactions to downsizing and the issues surrounding its implication. The authors discibe three studies analyzing how downsizing at a firm's point of customer contact affect customers and how managers can influence customer reactions through open communication.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Vol info Status Date due Barcode
Periodicals/Magazines Periodicals/Magazines SSCBS Library 76/3 Available P14400

Although downsizing has become a nearly universal managerial practice, many downsizing initiatives fail. To explain this phenomenon, previous research has mainly investigated possible negative consequences for employees remaining in the firm whilelargely neglecting customer reactions to downsizing and the issues surrounding its implication. The authors discibe three studies analyzing how downsizing at a firm's point of customer contact affect customers and how managers can influence customer reactions through open communication.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close


Shaheed Sukhdev College of Business Studies Library
E-mail: library@sscbsdu.ac.in
Visitor Counter:- Visitor counter
Implemented & Customized by: BestBookBuddies

Powered by Koha