You get what you pay for (Record no. 11580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01074npc a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2012 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CURRIM, IMRAN S |
| 245 ## - TITLE STATEMENT | |
| Title | You get what you pay for |
| Remainder of title | The effect of top executives' compensation on advertising and R&D spending decisions & stock market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 33-38 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although there is literature on how top excecutives' compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research and development spending decisions. The study addrsses two questions. First is there an incenive effect of long versus short term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long versus short term compensation and stock market return? |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | COMPENSATION |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LIM, JOOSEOP |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14657 |
| Note | M |
| Host Itemnumber | 27728 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.