You get what you pay for The effect of top executives' compensation on advertising and R&D spending decisions & stock market

By:

CURRIM, IMRAN S

Contributor(s):

LIM, JOOSEOP

Material type:

Mixed materialsPublication details: 2012Description: 33-38Subject(s):

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: Although there is literature on how top excecutives' compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research and development spending decisions. The study addrsses two questions. First is there an incenive effect of long versus short term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long versus short term compensation and stock market return?

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		76/5	Available		P14657

Although there is literature on how top excecutives' compensation influences general management decisions, relatively little is known about whether and how compensation influences advertising and research and development spending decisions. The study addrsses two questions. First is there an incenive effect of long versus short term compensation on advertising and R&D spending? Second, is there a mediation effect of advertising and R&D spending on the relationship between long versus short term compensation and stock market return?

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