Managing custormer relations through online banking (Record no. 11621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01095npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | NAGU, VINAY KUMAR |
| 245 ## - TITLE STATEMENT | |
| Title | Managing custormer relations through online banking |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 13-18 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | It was found that primary benefit of E-CRM in the banking sector is the reduced cost of operation, locks in target pricees, and increases in customer loyalty. While secondary importance is given to cusomer recognition, competitive products, and ahigh - security system, low priority is given to different contact options for customers to contact and minimize the administraive work. While in overview of transactions, localization of transactions, realtime overview of liquidity position, organizational activity and one point of contact, one bank is giving lss importance to some factors, while the other is giving more importance. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CUSTOMER RELATIONSHIP MANAGEMENT |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14683 |
| Note | M |
| Host Itemnumber | 32631 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.