Managing custormer relations through online banking

By:

NAGU, VINAY KUMAR

Material type:

Mixed materialsPublication details: 2013Description: 13-18Subject(s):

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: It was found that primary benefit of E-CRM in the banking sector is the reduced cost of operation, locks in target pricees, and increases in customer loyalty. While secondary importance is given to cusomer recognition, competitive products, and ahigh - security system, low priority is given to different contact options for customers to contact and minimize the administraive work. While in overview of transactions, localization of transactions, realtime overview of liquidity position, organizational activity and one point of contact, one bank is giving lss importance to some factors, while the other is giving more importance.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		42/9	Available		P14683

It was found that primary benefit of E-CRM in the banking sector is the reduced cost of operation, locks in target pricees, and increases in customer loyalty. While secondary importance is given to cusomer recognition, competitive products, and ahigh - security system, low priority is given to different contact options for customers to contact and minimize the administraive work. While in overview of transactions, localization of transactions, realtime overview of liquidity position, organizational activity and one point of contact, one bank is giving lss importance to some factors, while the other is giving more importance.

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