Tesco in turkey (Record no. 11645)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00994npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.401 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SWAPNA, A J |
| 245 ## - TITLE STATEMENT | |
| Title | Tesco in turkey |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 28-41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Turkey in 2003 by acquiringthe Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. In spite of its best efforts, Tesco did not manage to become one of the leading players in the market and its market share was at just 1% as of 2011. I |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PEREPU, INDU |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14739 |
| Note | M |
| Host Itemnumber | 33412 |
| Host Biblionumber | 11216 |
| Title | Case Folio |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.