Tesco in turkey

By:

SWAPNA, A J

Contributor(s):

PEREPU, INDU

Material type:

Mixed materialsPublication details: 2013Description: 28-41Subject(s):

MANAGEMENT

NLM classification:

658.401

In: Case FolioMSummary: The case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Turkey in 2003 by acquiringthe Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. In spite of its best efforts, Tesco did not manage to become one of the leading players in the market and its market share was at just 1% as of 2011. I

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		12/2	Available		P14739

The case focuses on UK based retailer Tesco's strategies in the Turkish market. It discusses Tesco's international ventures and elaborates on some of the strategies that it followed in the non-UK markets. Tesco entered Turkey in 2003 by acquiringthe Kipa Kitle Pazarlama Ticaret ve Gida Sanayi AS (Kipa) chain of supermarkets and operated under the name Tesco Kipa. It started operating hypermarkets and then introduced other format stores in the country. In spite of its best efforts, Tesco did not manage to become one of the leading players in the market and its market share was at just 1% as of 2011. I

There are no comments on this title.

to post a comment.