Realitionship marketing (Record no. 11676)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01021npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | DASARI, SHAILENDRA |
| 245 ## - TITLE STATEMENT | |
| Title | Realitionship marketing |
| Remainder of title | An overview |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 5-15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Realtionship marketing prevalent in the pre-industrial era had to give way to transactional marketing in the psot industrial era. However, it has been staging a strong comeback for the past two decades, thereby making the circle complete. This article is an attempt to trace the re-emergence of relationship marketing- it presents the pros and cons of several theories and models elucidating this phenomenon and updates the readers with the literature that has surfaced in the last 20-25 yeras across the continents on the subject based on the research conducted during April- August, 2011 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GUNASEELAN, RUPA |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14759 |
| Note | M |
| Host Itemnumber | 32635 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.