By design or by default (Record no. 11717)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01115npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ROBERTSON, ALAN |
| 245 ## - TITLE STATEMENT | |
| Title | By design or by default |
| Remainder of title | Creating the employer identity |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 31-47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | An employer's identity may be the result of a carefully designed employer branding process, or in its absence, a range of other identity and brand sources which serve, by default, to present an image of the organization as an employer. The study provides an insight into this interaction of organizational images which produce the employer brand. Data gathered from a survey of Sri Lankan companmies indicate that the employer Value Proposition (EVP) has a significant role in the development of the employer brand, but to be effective it must be closely aligned with other related identities including the corporate, organizational and product identities. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KHATIBI, ALI |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14780 |
| Note | M |
| Host Itemnumber | 33680 |
| Host Biblionumber | 11236 |
| Title | IUP: JOURNAL OF BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.