By design or by default Creating the employer identity

By:

ROBERTSON, ALAN

Contributor(s):

KHATIBI, ALI

Material type:

Mixed materialsPublication details: 2013Description: 31-47Subject(s):

BRAND MANAGEMENT

NLM classification:

658.827

In: IUP: JOURNAL OF BRAND MANAGEMENTMSummary: An employer's identity may be the result of a carefully designed employer branding process, or in its absence, a range of other identity and brand sources which serve, by default, to present an image of the organization as an employer. The study provides an insight into this interaction of organizational images which produce the employer brand. Data gathered from a survey of Sri Lankan companmies indicate that the employer Value Proposition (EVP) has a significant role in the development of the employer brand, but to be effective it must be closely aligned with other related identities including the corporate, organizational and product identities.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		9/4	Available		P14780

An employer's identity may be the result of a carefully designed employer branding process, or in its absence, a range of other identity and brand sources which serve, by default, to present an image of the organization as an employer. The study provides an insight into this interaction of organizational images which produce the employer brand. Data gathered from a survey of Sri Lankan companmies indicate that the employer Value Proposition (EVP) has a significant role in the development of the employer brand, but to be effective it must be closely aligned with other related identities including the corporate, organizational and product identities.

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