Underlying dimensions of purchase decision process for consumer durables (Record no. 11797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01284npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MATAI, RAJESH |
| 245 ## - TITLE STATEMENT | |
| Title | Underlying dimensions of purchase decision process for consumer durables |
| Remainder of title | A confirmation of the customer value hierarchy model |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 16-23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this was to find out the dimensions (factors) that customers use in deciding about purchasing a consumer durable, more specifically, a color television. A thirteen item questionnaire was used to elicit responses from 100 potential customers in the city of Jaipur. Factor analysis was applied on the collected data. It resulted in the emergence of five factors viz Core features; Reliability and cost; Ease of operation; Memory, Aesthetic and response features; Brand performance and New features. This seems to confirm the customer value hierarchy model of five product level namely Core Benefit, Basic Product, Expected Product, Augmented product and potential product as these levels match with the earlier five factors presented in the research study. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BHAT, ANIL K. |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P14857 |
| Note | M |
| Host Itemnumber | 32636 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.