The influence of disorganized shelf displays and limited product quantity on consumer purchase (Record no. 12120)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00983npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | CASTRO, IANA A |
| 245 #4 - TITLE STATEMENT | |
| Title | The influence of disorganized shelf displays and limited product quantity on consumer purchase |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 118-133 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g. Juice), purchase likelihood is reduce when the product appears to be disorganized and product quantity is limited. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MORALES, ANDREA C |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15033 |
| Note | M |
| Host Itemnumber | 27733 |
| Host Biblionumber | 11181 |
| Title | JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.