The influence of disorganized shelf displays and limited product quantity on consumer purchase

By:

CASTRO, IANA A

Contributor(s):

MORALES, ANDREA C

Material type:

Mixed materialsPublication details: 2013Description: 118-133Subject(s):

MARKETING

NLM classification:

658.8

In: JOURNAL OF MARKETINGMSummary: The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g. Juice), purchase likelihood is reduce when the product appears to be disorganized and product quantity is limited.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		77/4	Available		P15033

The current research explores how shelf display organization and limited product quantity together influence consumer purchase. The authors find that in certain cases, shelves that are disorganized and not fully stocked tend to reduce sales, but in other cases, disorganized shelves that are not fully stocked tend to increase sales. In particular, for products that are ingested (e.g. Juice), purchase likelihood is reduce when the product appears to be disorganized and product quantity is limited.

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