Role of music on perceivd price in retail stores (Record no. 12149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00890npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SRIVASTAVA, R K |
| 245 ## - TITLE STATEMENT | |
| Title | Role of music on perceivd price in retail stores |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 14-23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | RETAIL MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15029 |
| Note | M |
| Host Itemnumber | 32638 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.