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Role of music on perceivd price in retail stores

By: Material type: Mixed materialsMixed materialsPublication details: 2013Description: 14-23Subject(s): NLM classification:
  • 658.8
In: INDIAN JOURNAL OF MARKETINGMSummary: The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.
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Item type Current library Call number Vol info Status Date due Barcode
Periodicals/Magazines Periodicals/Magazines SSCBS Library 43/3 Available P15029

The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.

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