Role of music on perceivd price in retail stores

By:

SRIVASTAVA, R K

Material type:

Mixed materialsPublication details: 2013Description: 14-23Subject(s):

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/3	Available		P15029

The purpose of this paper is to examine the influence of music on consumption experience and to explore the relationship between the variables like perceived price, quality, consumer response, consumer experience and ambience in the context of retailing. The present study is retail field study on atmospherics to investigate the relationship of consumer perceptions of music in retail stores with consumers' responses towards purchase of products.

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