Product placement (Record no. 12164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00876npc a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2013 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MOWLA, MOHAMMAD MASRURUL |
| 245 ## - TITLE STATEMENT | |
| Title | Product placement |
| Remainder of title | A critical review based on ethical theories |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 21-29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | HOQUE, MD. NAZAMUL |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15032 |
| Note | M |
| Host Itemnumber | 32641 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.