Product placement A critical review based on ethical theories
Material type: Mixed materialsPublication details: 2013Description: 21-29Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 43/7 | Available | P15032 |
The ethical dilemma in case of product promotion is not a new phenomenon. Advertisers are always controlled by the ethical rules and regulations of various countries, regions, social group and religions.Subsequently, product placement, which is apart of integrated marketing communications(IMC), has established its strength in the present time as a newly formulated promotional tool in the field of marketing
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