An analysis of the existing literature on B2C E-commerce (Record no. 12427)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01027npc a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140613s2014 xx 000 0 und d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | JOSHI, DEEPAL JAY |
| 245 #3 - TITLE STATEMENT | |
| Title | An analysis of the existing literature on B2C E-commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 34-46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | With the arrival of the internet and its commercialization, a new medium of commerce known as electronic commerce emerged in the modern global economy. E- commerce has seen a small start, a sharp rise and a setback followed by revival chances in agreat way. Research in e-commerce has several issues such as recent emergence, rapid changes and variation in the behavior in sililar contexts, attention of media and marketing interests, distortion of terminology and data, lack of familiaritieswith e-commerce technologies by management scholars and the lack of established instruments and research approaches. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | MARKETING |
| 773 ## - HOST ITEM ENTRY | |
| Other item identifier | P15268 |
| Note | M |
| Host Itemnumber | 32646 |
| Host Biblionumber | 11203 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Articles |
No items available.