An analysis of the existing literature on B2C E-commerce

By:

JOSHI, DEEPAL JAY

Material type:

Mixed materialsPublication details: 2014Description: 34-46Subject(s):

MARKETING

NLM classification:

658.8

In: INDIAN JOURNAL OF MARKETINGMSummary: With the arrival of the internet and its commercialization, a new medium of commerce known as electronic commerce emerged in the modern global economy. E- commerce has seen a small start, a sharp rise and a setback followed by revival chances in agreat way. Research in e-commerce has several issues such as recent emergence, rapid changes and variation in the behavior in sililar contexts, attention of media and marketing interests, distortion of terminology and data, lack of familiaritieswith e-commerce technologies by management scholars and the lack of established instruments and research approaches.

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		43/12	Available		P15268

With the arrival of the internet and its commercialization, a new medium of commerce known as electronic commerce emerged in the modern global economy. E- commerce has seen a small start, a sharp rise and a setback followed by revival chances in agreat way. Research in e-commerce has several issues such as recent emergence, rapid changes and variation in the behavior in sililar contexts, attention of media and marketing interests, distortion of terminology and data, lack of familiaritieswith e-commerce technologies by management scholars and the lack of established instruments and research approaches.

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