Leaders on branding spree

By:

BHASIN, SWATI

Material type:

Mixed materialsPublication details: 2013Description: 18-24Subject(s):

BRANDING

NLM classification:

658.827

In: HUMAN CAPITAL PRINT MAGAZINEMSummary: When a leader, who is otherwise a domain expert and familiar name in the industry, gearup to serve a fresh stint in a new organization, can he afford to be old wine in a new bottle? Or, does it become quintessential to strategze his leadership approach all over again to remain in the spotlight?

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Periodicals/Magazines	SSCBS Library		17/3	Available		P14995

When a leader, who is otherwise a domain expert and familiar name in the industry, gearup to serve a fresh stint in a new organization, can he afford to be old wine in a new bottle? Or, does it become quintessential to strategze his leadership approach all over again to remain in the spotlight?

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