Seafood labelling Awareness and perception among consumers of organized fish retail ourlets in India
Material type: Mixed materialsPublication details: 2014Description: 5-13Subject(s): NLM classification:- 658.8
Item type | Current library | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Periodicals/Magazines | SSCBS Library | 43/11 | Available | P15267 |
The study investigates the awareness and perception about seafood labelling among seafood consumers in India, and also provides insights into 'what exactly do consumers seek from seafood labels?' This indirectly revealed the consumers' knowledge about seafood labelling. In total, 120 consumers were interviewed in oragnized retail stores in Pune during July- October 2012.
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